Mobile Terms of Service

Last updated: April 23, 2025

The The Happy Bikers Ltd. mobile message service (the “Service”) is operated by The Happy Bikers Ltd. (“The Happy Bikers Ltd.”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to The Happy Bikers Ltd.’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Happy Bikers Ltd. through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Happy Bikers Ltd.. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to HappyBikers or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other The Happy Bikers Ltd. mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to HappyBikers or email [email protected].

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

The Happy Bikers Ltd – Privacy Policy

Last updated: October 2025

The Happy Bikers Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or book our goods and services.


1. Data Controller

The Happy Bikers Ltd
Registered in England & Wales: Company No. 16309197
Registered Office: 8 Jekils Bank, Holbeach St John, Holbeach, Lincs, PE12 8RF
Email: [email protected]


2. Personal Data We Collect

We may collect the following types of personal data:

  • Name, email address, postal address, and telephone number
  • Payment information (processed securely via third-party payment providers)
  • Booking and order history
  • Digital product usage data (e.g., downloads of route files)
  • Website usage data through cookies and analytics

3. How We Use Your Data

We use your data for the following purposes:

  • Processing orders and bookings
  • Communicating important updates about your orders or tours
  • Sending promotional offers (where consent is given)
  • Improving our website, products, and services
  • Complying with legal obligations

4. Legal Basis for Processing

We process personal data under the following legal bases:

  • Performance of a contract (e.g., fulfilling orders and tours)
  • Compliance with legal obligations
  • Legitimate interests (e.g., improving our services)
  • Consent (for marketing communications)

5. Sharing Your Data

We will not sell your personal data. We may share your information with:

  • Payment processors to complete transactions
  • Tour partners, accommodation providers, or transport providers (for tour fulfilment)
  • Legal or regulatory authorities if required by law
  • Service providers who help us operate the website or deliver services (under confidentiality agreements)

6. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders and tour obligations
  • Comply with legal or accounting requirements
  • Resolve disputes or enforce our agreements

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal obligations)
  • Restrict processing or object to processing
  • Data portability
  • Withdraw consent at any time for marketing communications

To exercise your rights, contact us at [email protected].


8. Cookies & Tracking

We use cookies to improve your browsing experience, analyse website traffic, and personalise content. For full details, please see our Cookie Policy.


9. Security

We implement appropriate technical and organisational measures to protect your personal data against loss, theft, or unauthorised access.


10. International Transfers

If your data is transferred outside the UK or European Economic Area (EEA) — for example, during global tours or online payments — we ensure appropriate safeguards are in place to protect your personal data.


11. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website.


12. Contact

For any privacy-related queries, please contact:
The Happy Bikers Ltd
Email: [email protected]


© The Happy Bikers Ltd. All rights reserved.